Genovefa Heierling

Genovefa Heierling has been in her element in the field of marketing and communications since she began her career. After completing her apprenticeship as an event planner, earning a bachelor’s degree in event management, and obtaining a master’s degree in marketing, her career path has taken her through various companies and roles. As a marketing manager at large corporations, a team leader at a medium-sized company, and a senior project manager at an agency, she has gained experience in the various facets of marketing.

Today, she heads the marketing department at Abacus alpha. Drawing on her many years of experience and in-depth expertise, she advises companies within the Abacus Group—particularly on the development of B2B marketing strategies—and supports them in implementing these strategies. She also shares her knowledge as a part-time lecturer in marketing at the Baden-Württemberg Cooperative State University and as a volunteer examiner at the Rhein-Neckar Chamber of Industry and Commerce.

Genovefa Heierling lives in Worms. She likes to spend her free time in her garden with her family. There she tends to her flowers and herbs, which she uses to regularly cook for friends and family. She is also a passionate hostess.