Genovefa Heierling

Genovefa Heierling has been at home in the field of marketing and communication since she started her career. An apprenticeship as an event manager, a bachelor’s degree in event management and a master’s degree in marketing laid the professional foundation for this. She has worked as a marketing manager in corporate groups, as a marketing team leader in medium-sized companies, as a senior project manager in a marketing agency and is now responsible for marketing at Abacus alpha. As a consultant, she advises and supports the companies in our group in the development of B2B marketing strategies and the design of customer journeys that help to achieve greater success. She not only contributes her expertise to us, but also as a part-time lecturer for marketing topics at the Baden-Württemberg Cooperative State University and as an honorary examiner for the Rhine-Neckar Chamber of Industry and Commerce.

Genovefa Heierling lives in Worms. She likes to spend her free time in her garden with her family. There she tends to her flowers and herbs, which she uses to regularly cook for friends and family. She is also a passionate hostess.