{"id":1820,"date":"2024-09-04T07:38:42","date_gmt":"2024-09-04T07:38:42","guid":{"rendered":"https:\/\/ab-alpha.go2axg.de\/our-team\/genovefa-heierling\/"},"modified":"2026-10-20T13:45:48","modified_gmt":"2026-10-20T13:45:48","slug":"genovefa-heierling","status":"publish","type":"page","link":"https:\/\/www.ab-alpha.de\/en\/our-team\/genovefa-heierling\/","title":{"rendered":"Genovefa Heierling"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1725610086266{margin-top: -30px !important;margin-right: 2% !important;margin-bottom: -30px !important;margin-left: 2% !important;padding-top: 5% !important;padding-bottom: 5% !important;background-color: #f4f8fd !important;}&#8221; el_id=&#8221;content&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;3443&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1792492099259{margin-bottom: 0px !important;padding-top: 35px !important;padding-bottom: 0px !important;}&#8221;][vc_btn title=&#8221;+ 49 6233 511 91-28&#8243; style=&#8221;outline&#8221; shape=&#8221;square&#8221; color=&#8221;white&#8221; align=&#8221;left&#8221; i_icon_fontawesome=&#8221;fas fa-phone-alt&#8221; css=&#8221;.vc_custom_1725869751257{margin-bottom: 0px !important;padding-bottom: 5% !important;}&#8221; add_icon=&#8221;true&#8221; el_class=&#8221;basic-button-blue&#8221; link=&#8221;url:tel%3A%2B4962335119122|title:%2B%2049%206233%20511%2091-22|&#8221;][vc_btn title=&#8221;genovefa.heierling@ab-alpha.de&#8221; style=&#8221;outline&#8221; shape=&#8221;square&#8221; color=&#8221;white&#8221; align=&#8221;left&#8221; i_icon_fontawesome=&#8221;far fa-envelope&#8221; css=&#8221;.vc_custom_1728892461447{margin-bottom: 0px !important;}&#8221; add_icon=&#8221;true&#8221; el_class=&#8221;basic-button-blue&#8221; link=&#8221;url:mailto%3Agenovefa.heierling%40ab-alpha.de|title:genovefa.heierling%40ab-alpha.de|target:_blank|&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1792491409438{padding-top: 35px !important;}&#8221;]<\/p>\n<h1 style=\"text-align: left;\"><span class=\"head\">Genovefa Heierling<\/span><\/h1>\n<p style=\"text-align: left;\"><strong>Marketing Manager<\/strong><\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-pm-slice=\"1 1 []\">Genovefa Heierling has been in her element in the field of marketing and communications since she began her career. After completing her apprenticeship as an event planner, earning a bachelor\u2019s degree in event management, and obtaining a master\u2019s degree in marketing, her career path has taken her through various companies and roles. As a marketing manager at large corporations, a team leader at a medium-sized company, and a senior project manager at an agency, she has gained experience in the various facets of marketing.  <\/p>\n<p data-pm-slice=\"1 1 []\">Today, she heads the marketing department at Abacus alpha. Drawing on her many years of experience and in-depth expertise, she advises companies within the Abacus Group\u2014particularly on the development of B2B marketing strategies\u2014and supports them in implementing these strategies. She also shares her knowledge as a part-time lecturer in marketing at the Baden-W\u00fcrttemberg Cooperative State University and as a volunteer examiner at the Rhein-Neckar Chamber of Industry and Commerce.  <\/p>\n<p>Genovefa Heierling lives in Worms. She likes to spend her free time in her garden with her family. There she tends to her flowers and herbs, which she uses to regularly cook for friends and family. She is also a passionate hostess.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1725610095260{margin-top: -15px !important;margin-right: 2% !important;margin-bottom: -15px !important;margin-left: 2% !important;padding-top: 30px !important;background-color: #f2e9e2 !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;1412&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1792491749344{border-right-width: 1px !important;border-bottom-width: 1px !important;padding-right: 5% !important;padding-bottom: 5% !important;border-right-style: solid !important;border-bottom-style: solid !important;border-color: #002f52 !important;}&#8221; el_class=&#8221;zitat&#8221;]<\/p>\n<p data-pm-slice=\"1 1 []\">\u201cWhat I particularly appreciate about my work is its versatility. From strategic planning to practical implementation, I can draw on my experience, develop new ideas, and actively drive things forward. I especially like that I have a lot of creative freedom at Abacus alpha and can work independently. The trusting collaboration, the short decision-making processes, and the openness to new ideas make all the difference for me.\u201d<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<strong><span class=\"head\">Genovefa Heierling on what she likes about working at Abacus alpha.<br \/>\n<\/span><\/strong>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1725610086266{margin-top: -30px !important;margin-right: 2% !important;margin-bottom: -30px !important;margin-left: 2% !important;padding-top: 5% !important;padding-bottom: 5% !important;background-color: #f4f8fd !important;}&#8221; el_id=&#8221;content&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;3443&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1792492099259{margin-bottom: 0px !important;padding-top: 35px<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":5,"featured_media":1687,"parent":1715,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1820","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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